Candy Wars – Trademark Cadbury Purple?

Cadbury lost a 9-year trademark battle to protect the iconic purple of its candy wrappers. The color, better known as Pantone 2685C, is the distinctive purple used by Cadbury to wrap its milk chocolate candy since WWI.

The Appeals Court in the UK stated the claims in Cadbury’s trademark application were too broad and they refused to grant the protection.   Rival candy company Nestlé has been a driving force behind the battle and is pleased with the outcome.  The Nestlé “Wonka Bar” is packaged in a similar color.

About Tamera Bennett

Tamera Bennett, nicknamed by her clients as the IP quarterback, develops strategies to protect and leverage each client's intellectual property. She works closely with her clients to implement customized brand management programs. Her clients range from rock star to leadership coach and financial guru to custom motorcycle designer. Prepared with an undergraduate degree in Recording Industry Studies and a law degree from Texas Wesleyan University School of Law, Tamera represents clients throughout Texas and Tennessee in entertainment, trademark and copyright law related matters View all posts by Tamera Bennett

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