Lady Gaga v. Gaga Pure Platinum Trademark Dispute

Lady Gaga, via her company “Ate My Heart Inc.” filed a trademark cancellation proceeding with the US Patent and Trademark Office to cancel the mark “Gaga Pure Platinum.”   According to USPTO records, the Gaga Pure Platinum brand launched in 2000, well before Lady Gaga adopted her persona.

While Lady Gaga has multiple trademark registrations under the mark “Lady Gaga” and “Haus of Gaga,” for items other than perfume/cosmetics, she has been unable to secure a federal registration in those classes because of “Gaga Pure Platinum.” So far, she has been denied by the USPTO twice.

The arguments seem to center on whether the Gaga Pure Platinum mark is still in use.  The recording artist’s side claims it’s not, and that they approached the company about finding a way to co-exist.  The cosmetic company denies any such contact occurred, and insists the mark is still in use.

Read more here.

Listen to Dallas trademark lawyer Tamera Bennett and film lawyer Gordon Firemark discuss the case at http://www.entertainmentlawupdate.com Episode 32.

About Tamera Bennett

Tamera Bennett, nicknamed by her clients as the IP quarterback, develops strategies to protect and leverage each client's intellectual property. She works closely with her clients to implement customized brand management programs. Her clients range from rock star to leadership coach and financial guru to custom motorcycle designer. Prepared with an undergraduate degree in Recording Industry Studies and a law degree from Texas Wesleyan University School of Law, Tamera represents clients throughout Texas and Tennessee in entertainment, trademark and copyright law related matters View all posts by Tamera Bennett

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