Adidas Says “Three Stripes” and You’re Out In Trademark Infringement Lawsuit

For decades, Adidas America, Inc. has sold tennis shoes with an iconic three stripes.

Adidas takes one more step in protecting its brand suing World Industries Inc. for their “W” striped sneaker arguing likelihood of consumer confusion.

Adidas has incontestable federal trademark rights in the three stripe design for footwear.   I was unable to locate a trademark filing for the “W” design on the World Industries, Inc. shoe.

Read more from the Chicago Tribune here.

About Tamera Bennett

Tamera Bennett, nicknamed by her clients as the IP quarterback, develops strategies to protect and leverage each client's intellectual property. She works closely with her clients to implement customized brand management programs. Her clients range from rock star to leadership coach and financial guru to custom motorcycle designer. Prepared with an undergraduate degree in Recording Industry Studies and a law degree from Texas Wesleyan University School of Law, Tamera represents clients throughout Texas and Tennessee in entertainment, trademark and copyright law related matters View all posts by Tamera Bennett

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