September 10, 2009

Bud Battle Continues in Czech Court

by Tamera H. Bennett

I have posted here, here and here regarding the ongoing trademark battle between Czech state-owned brewery Budejovicky Budvar and U.S based Anheuser-Busch (which was bought out by InBev).

The ruling by the EU European Court of Justice sent the case back to the Austrian Court to determine what type of protection the Budvar “Bud” mark covers. The national trademark laws of Austria only extends protection to cover the product of “beer.” If Budvar is looking for broader protection of the brewing process/taste, then EU law controls and protection may not be available.

The decision may open the door for AB InBev to import beer into Austria.

About ipandentertainmentlaw

Tamera Bennett, nicknamed by her clients as the IP quarterback, develops strategies to protect and leverage each client's intellectual property. She works closely with her clients to implement customized brand management programs. Her clients range from rock star to leadership coach and financial guru to custom motorcycle designer. Prepared with an undergraduate degree in Recording Industry Studies and a law degree from Texas Wesleyan University School of Law, Tamera represents clients throughout Texas and Tennessee in entertainment, trademark and copyright law related matters View all posts by ipandentertainmentlaw

This entry was posted on Thursday, September 10th, 2009 at 11:16 am and posted in Blogroll, Branding, Trademark, trademark litigation, trademark registration. You can follow any responses to this entry through the RSS 2.0 feed.