Stop It (whine) We Own Magenta

by Tamera H. Bennett and Katherine Stimson
April 4, 2008

Deutsche Telekom, better known as T-Mobile in the U.S., sent a cease and desist letter this week to technology blog ENGADGET MOBILE demanding it ceases using the color magenta on its website.

Deutsche Telekom holds hundreds of trademark registrations for everything from clothing and beer to financial services, insurance, and cell phone communications. Some of Deutsche Telekom’s applications claim the color magenta as part of the trademark.

Read more at WIRED.

Here is ENGADGET’S view.