On January 5, 2007, Forbes published that Starbucks succeed in its action against Shanghai coffee house XingBake.
The Xingbake coffee house used a very similar logo to the famous Starbucks logo. Xing, pronounced “shing” means star in Chinese, and bake, or “bah kuh” sounds like bucks. The name, logo, graphic elements, and meaning were all considered in determing an infringement.
The court ordered Shanghai Xingbake to cease using its name, pay $62,000 (US$) in compensation to Starbucks, and issue an apology in a local newspaper.
1 response so far ↓
businessgolf // January 9, 2007 at 4:59 am
Good report. I am sure there will be more to come from other companies whose trademarks have been infringed upon by a Chinese businesses and not have the deep pockets Starbucks has to fend them off.
Leave a Comment